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Doughnuts
and dilemmas
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h-oh. Out of the corner of my eye I spot
a co-worker striding down the hallway
with a box. These aren’t office supplies
she’s hauling in this morning. The
distinctive orange-brown color means one thing:
treats from a top local doughnut shop.
They aren’t the unremarkable, mass-produced
supermarket variety. They’re big, heavy, impressive—no skimping on frosting, or anything for that
matter. The selection ranges from basics like maple
bars and old-fashioneds to a chocolaty mess called
the peppermint snowdrift, all reportedly inspired
by a secret 1920s recipe. The problem is that, as
the new year arrives, I’m trying to just say no.
That should be easy, right? It’s willpower versus
a circle of deep-fried batter.
If only it were so simple. Research has found
there are complex, powerful forces behind the
modern sweet tooth. Our evolutionary predecessors survived on sugar-rich fruit, leaving us with a
genetic inheritance that one expert calls a “deep,
deep ancient craving.” Also, scientists can actually
see what happens in our brain circuitry when we
eat sweets: The reward system lights up, giving us
dopamine hits.
Yet we can resist temptations. That’s because
another part of the brain controls decision-making
and counteracts reckless impulses. For me, this
cranial arm-wrestling can spark quite a heated
internal dialogue.
For arbitration, consider the advice of famous
chef Julia Child: “Moderation. Small helpings.
Sample a little bit of everything. These are the
secrets of happiness and good health. You need
to enjoy the good things in life, but you need
not overindulge.”
So, maybe half of that snowdrift?
© COSTCO PHOTO STUDIO
U
ART DIRECTOR Lory Williams,
[email protected]
Tim Talevich
is Editorial Director,
Costco Connection
Coming next month
If you’re ready to
hit the road again,
you’ll find some
enticing off-thebeaten path options
offered through
Costco Travel.
Follow us on
JANUARY 2022 Costco Connection 7
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