F O R YO U R H O M E // SUPPLIER PROFILE
Bed heads
Mattress merchant
South Bay International
finds success by “adjusting”
to the times
b y E R I K J. M A RT I N
575 WORDS
“We recognize
that every person
is unique, and
so are their sleep
preferences.”
— DA N I E L L A S E RV E N
South Bay International CEO
T
here’s no substitute for a restful,
comfortable sleep. It’s little
wonder, then, that Sleep Science
mattresses have maintained
their popularity at Costco since they were
first introduced there 15 years ago, with
members drawn to the company’s consistent emphasis on quality and value.
Here’s a look at its history.
Sweet dreams of success
Established in 1993, South Bay
International began as a manufacturer
of ergonomic foam products, evolving to
include specialty bedding, including mattresses, adjustable bases, mattress toppers,
pillows, bed frames and accessories.
By 2008, the business transitioned to
offer branded and private-label merchandise sold directly to retailers like Costco,
which carries the beds under the Sleep
Science brand.
Innovating the sleep space
“We set out to create mattresses and
adjustable beds with a commitment to
producing the highest-quality products
on the market. Our mattresses are made
with the very finest high-density memory
foams and natural latex, and incorporate
our Wedge Edge to Edge support system,
which was patented in 2003,” says Daniella
Serven, CEO and chief operating officer of
South Bay International. “Additionally, our
adjustable bases (see “Aces of base”) offer
state-of-the-art features.
“Our adjustable beds have also
evolved to include a structural design
enhancement that has resulted in a compact shipping design,” Serven continues.
“As a result, our products are more conveniently delivered to a Costco member’s
door and can be easily assembled.”
The company’s biggest-selling mattresses, which are available at Costco.com,
are the 13-inch Bamboo Cool Comfort and
14-inch Sleep Science Copper. Other popular items include the Sleep Science iFlip
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